Responsibilities:

• Managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant and engaging


• Developing, implementing the digital marketing campaigns


• Social Media Marketing: Design, create and optimize social media campaigns and to create content for social media channels.


• EDM: Assist in planning and creation of strong email marketing campaigns for promotion of company online products.


• PR: Managing PR and outreach relations with influences, news, blog sites, bloggers and more.


• Monitor trends in social media tools, applications, channels, design, and strategy


• Keep up to date and informed on new social media trends and adapt accordingly


• Ensure proper messaging is being executed online on all Social Media Platforms


• Manage and maintain the organization’s website(s)


• Write and optimize content for the website and social networking accounts such as Facebook and Twitter


• Track and analyses website traffic flow and provide regular internal reports


• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion


• Continually work on the Search Engine Optimization of the website(s)


• Fix any errors or bugs in online content


• Edit and post videos, podcasts and audio content to online sites


• Arrange webinars and webcasts


• Create online banner adverts and oversee pay per click (PPC) ad management


• Write copy for email marketing campaigns


• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing


• Work on printed material to supplement online products


• Attend product launches and networking events