• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Conduct keyword research using various tools (like Keyword Planner, SEM Rush, and Moz)
• Track important SEO metrics including organic traffic, conversion rates, and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
• Familiarity with keyword research and management tool
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
The above positions are based in Lahore, ibex office. Marketer Competitive Salary + other incentives will be provided