| Job Title: |
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Digital Media Buyer / Planner |
| Category: |
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Marketing |
| Total Positions: |
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1 |
| Job Location: |
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Karachi |
| Gender: |
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No Preference |
| Minimum Education: |
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Bachelors |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
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1 Year |
| Salary Range: |
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PKR 30,000 to 60,000 per Month |
| Apply By: |
|
Jan 1, 2022 |
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| Job Description: |
- Responsible to entail devising digital strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovating in the growing digital Industry.
- Prepare and update purchase orders within the execution framework
- Manage Tracking of Client and Competition.
- Facilitate timely and accurate campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
- Analyze data to provide clients with recommendations for optimizations.
- Maintain relationships with media suppliers and internal teams
- Prepare and update media flowcharts for Media Planner’s assistance.
- Take ownership over client reporting responsibilities, incorporating a variety of resources, from media companies and third party resources
- Monitor client billing; resolve any related issues
- Ensure all media projects proceed according to plan and on deadline
- Participate in media-planning strategy meetings with team members, and help develop new ideas for client media plans.
- Maintain a record of basic deliverables i.e. Droppages, premium positions, etc.
- Acquire knowledge on the demographic profiles and analyze the changing habits of the likes and dislikes of the targeted customers.
- Create and maintain detailed/accurate files for each client for whom you are responsible.
- Demonstrates highly organized campaign/timeline management, with strong attention to detail.
- Develop a strategy for brands including annual phasing and budgeting to achieve brand KPI's.
- Assist CH/BM to maintain responsive working relationships with brand teams to identify potential opportunities.
- Troubleshooting and resolving any issues with media/account teams and media vendors.
- Assist CH/BM in developing brand KPI's.
- Analyze data to provide clients with recommendations for optimizations.
- Maintain relationships with media suppliers, internal teams and brand teams.
- Prepare Quarterly/Semi-Annual & Annual media reviews and way forward.
- Responsible for timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations, monthly post buys & any other requirement from the client on an ad hoc basis.
- Resolve billing-related issues.
- Work cross-functionally with the Client Management team and Account Directors as needed.
- Work with cross-function departments/teams as part of the media management process.
- Showcasing of launches & presentations to the brand team after launch.
- Assisting CH/BM in participating in regional awards is mandatory at least once a quarter.
- Train Assistant Planner/Media Planner on media basics.
- Create email marketing campaigns to promote the company’s services
- Ensure marketing message is conveyed clearly and delivered properly to prospects
- Ensure messages are sent in proper form and template
- Proofread emails for clarity, grammar, and spelling
- Create a database of emails for lead generation
- Follow up on interested respondents
- Include persuasive 'call-to-action in advertisements and promotions
- Track and analyze direct and interactive marketing campaigns
- Responsibilities (Facebook and SEO)
- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
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| Company Information |
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Company Name: AT&R
Company Description:
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